Magnetic Images and Time Wasters: What Does and Doesn’t Get Attention Online?

 

Got your attention, huh?

When I first saw the website of Erik Johannsonon I was in the middle of working on my book (hey, I did not follow my own advice and had several screens open at the same time). I found myself being mesmerized by his art and only 1 hour later did I realize that I had completely abandoned my project! This made me think- what kind of images get our attention online? I found an eye movement researcher (who I had actually interviewed for that book that I was working on) who studies what does and does not get attention online.
In this 6 minute video based on the research of Dr. Nielsen & Dr. Pernic (2010), I discuss the features of ”magnetic” online images and reveal characteristics of those that usually get ignored by website visitors (some of them are very surprising!).
Click below to play:

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If you liked this post, you might also like:

http://effectiveonlineteaching.org/2011/12/28/f-pattern-for-your-online-content-more-eye-movement-findings/

http://effectiveonlineteaching.org/2011/12/21/lessons-from-the-eye-movement-research-using-pictures-to-guide-learners-attention-online/

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4 thoughts on “Magnetic Images and Time Wasters: What Does and Doesn’t Get Attention Online?

  1. Hi Marina,
    Very interesting!
    Just by chance, yesterday I was looking for some shocking pictures to show to my Spanish 2 students about the meaning of idioms related to parts of the body…
    I think they enjoy the lesson a lot,,,and probably they are not going to forget the meanings due to the images I presnted, because they were very valuable in conveying the meaning, apart from being funny!

    Thanks for sharing your knowledge with eLearningOnlineTeaching.

    Best,
    BI

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