When I first saw the website of Erik Johannsonon I was in the middle of working on my book (hey, I did not follow my own advice and had several screens open at the same time). I found myself being mesmerized by his art and only 1 hour later did I realize that I had completely abandoned my project! This made me think- what kind of images get our attention online? I found an eye movement researcher (who I had actually interviewed for that book that I was working on) who studies what does and does not get attention online.
In this 6 minute video based on the research of Dr. Nielsen & Dr. Pernic (2010), I discuss the features of ”magnetic” online images and reveal characteristics of those that usually get ignored by website visitors (some of them are very surprising!).
Click below to play:
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