Crossing distances in the cyber space and building connections online is a challenging task for anyone, whether you teach, run an online business, or just like to communicate with others via the Internet. In today’s “Hot Topic Wednesdays” episode I will reveal a magic recipe that combines 5 secret ingredients that will spice up your language, making it more enchanting and alluring for your audience.
Script for your convenience:
Building Connections Tip #1 Caramelize Your Argument:
Think about how you can power up a phrase, sentence, or paragraph to make it so seductive and powerful that it reaches, grabs, holds and convinces your audience?
Compare these two sites for wedding jewelry – which one will you go with?
Description 1: Your bridal jewelry is an important part of your wedding day ensemble and must be not only affordable but absolutely perfect too. You want your bridal jewelry choices to be based on the perfect look for you. You’ll find it here!
Your eyes will light up, shoulders pull back and lips pucker when you drape your body with MEG Jewelry! Whether wearing a wedding gown, jeans and tee, or that little black dress, you will find the perfect accessory when you choose MEG Jewelry.
Probably #2, huh?
Building Connections Tip #2 Stir in Delicious Analogies:
This technique is especially useful in creating titles or explaining a complex phenomenon that is not very familiar to your audience. For example, my friend and a colleague Anastasia Pryanikova combines terms like game and conflict and make a title: (The Game of Conflict: Rules, Reactions, Roles, Ramifications, and Rewards)
Building Connections Tip #3Trigger intellectual taste buds with intensifiers:
Use descriptive words that create visual images and make you almost experience the sight, smell, sound, and touch of what you are trying to present.
Get out of your “thinking” and get into your “feeling” mode.
Building Connections Tip: #4 Mix together unexpected components:
Our brains are constantly searching for patterns. Therefore, when we combine the unexpected we get people’s attention by forcing their brain to work on creating the link between two seemingly unrelated concepts. For example, one of the highest ranking blog posts that I have ever written is called What Charlie Sheen Taught Me About Online Learning, because it combines the unexpected into one title!
Building Connections Tip #5 Sprinkle with Super Charged Words that Raise Value:
You can say “eat” or you can say “dine” You can refer to a product as “cheap” or you can call it “vintage” The key is not to call it how you see it, but how your audience wants to see it.
WHAT TO DO NOW:
What I would like for you to do now is in the comments under this video, share with us your secret ingredients of building connections online through alluring language
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2 thoughts on “Building Connections Online: A Secret Recipe of The Language of Allure”
I enjoyed your post – you have some great tips there! I like the use of analogies and mixing together unexpected components – both can be great attention grabbers. With so much information coming at us each and every day, I think it’s things like that and the personal connections that people appreciate and pay attention to.
I enjoyed your post – you have some great tips there! I like the use of analogies and mixing together unexpected components – both can be great attention grabbers. With so much information coming at us each and every day, I think it’s things like that and the personal connections that people appreciate and pay attention to.
Kris. thank you so much for the comment. I agree, in this age of short attention spans the unexpected makes us slow down and think